June 22, 2021
  • June 22, 2021

Facebook unveils Instagram options for businesses

By on June 2, 2021 0


Facebook used his annual F8 developer event Wednesday (June 2) to unveil new tools to let business clients interact with customers via Instagram.

The company said in its announcement that it was doing the Messenger API for Instagram accessible to all developers.

“Our vision is for messaging to be the primary medium for people and businesses to communicate,” said Facebook vice president for platform partnerships. Konstantinos Papamiltiadis in the ad. “Make it as convenient, discreet and personalized as possible, using the same familiar apps and features that are used to communicate with family and friends today. “

Facebook bought Instagram for $ 1 billion in 2012. The image and video sharing service was launched in 2010.

Papamiltiadis continued in the announcement, “Whether it’s story responses, direct messages or mentions, engagement with brands is increasingly appealing to customers and important to businesses.

Facebook is also launching new tools around its WhatsApp The app and messaging service, which are used by more than 175 million people daily to contact business-related WhatsApp accounts, according to the announcement.

Facebook bought WhatsApp in 2014 for $ 16 billion in cash and shares.

“We’ve reduced the time it takes for businesses to get started on the WhatsApp Business API by reducing the onboarding process from weeks to just five minutes,” the announcement said.

Also on Wednesday, Facebook announced the launch of a new application programming interface (API) for researchers, TechCrunch reported.

According to TechCruch, the move is intended to provide legitimate researchers with access to Facebook data that they previously had, but unintentionally lost as a result when the company made changes as part of a crackdown on abuse.

The API will allow researchers to explore “Facebook’s influence on society,” Papamiltiadis said during a speech at the conference, TechCrunch reported, citing him as having added, “We wanted to make sure that we We were right, and we were intent on developing the best products to support researchers, while keeping people’s data safe.

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