Thursday, May 19 2022

The Young Entrepreneurs Association of Brunei (YEAB) recently participated in the first-ever virtual international buyer-seller meeting for agriculture with nearly 100 agri-input companies from Brunei Darussalam, India, Sri Lanka, Nepal, Mexico, United Kingdom (UK) and USA. Arab Emirates (UAE).

“We are proud to have participated in the first international meeting of buyers and sellers for agriculture. The aim was to seize the opportunity to strengthen regional trade and cooperation in the field of agricultural inputs, especially as the Sultanate is actively developing its agricultural sector. This platform has allowed us to show that Brunei is also making progress in the sector and that we can be a serious agricultural producer, using technology for high productivity and yield,” said YEAB President Nurliyana Fatin binti Arifin.

The event was organized by the Confederation of Indian Industry (CII) in partnership with the Indian Micro-Fertilizer Manufacturers Association (IMMA) and other international partners including YEAB.

Participating companies came from the fertilizer, specialty plant nutrient, micronutrient, organic fertilizer, biostimulant, agro-technology and precision agriculture sectors.

The one-day virtual B2B meeting included country and sector specific plenaries and panel discussions, virtual booths, private meeting rooms and open discussion tables, where attendees and companies could meet, interact, collaborate and explore national and international business opportunities.

Brunei Young Entrepreneurs Association President Nurliyana Fatin binti Arifin joins the International Agriculture Buyers-Sellers Gathering. PHOTO: YEAB

The B2B meeting was organized in collaboration with the CII Center of Excellence for Food and Agriculture, Young Indians (Yi) and a network of industry partners and overseas chambers.
IMMA was formed in 1983 to represent the interests of micronutrient manufacturers nationwide.

IMMA members have worked with farming communities for nearly 50 years and have been instrumental in making balanced plant nutrition a national imperative.

IMMA has three main areas of work: policy advocacy with government; building knowledge and skills of staff and stakeholders across India; and develop unity and fellowship among members.

“As part of the agenda, attendees set up virtual booths and breakout tables for B2B meetings, and explored business opportunities in India and target markets. In parallel, country-specific plenaries to showcase opportunities in the respective geographies were also held,” said IMMA President Dr. Rahul Mirchandani.

The event brought together speakers from partner countries including the Senior International Affairs and Public Relations Unit of the Department of Agriculture and Agribusiness of the Ministry of Primary Resources and Tourism Hajah Siti Juhaidah binti Haji Mohd Junaidi.

Representatives of agri-input companies and institutions also spoke at country-specific plenaries and provided opportunities on agricultural best practices to the audience.

The event saw 191 organizations attend, with 361 attending the forum session and 160 involved in online B2B meetings to explore opportunities.


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